Google Hotel Ads allows hoteliers to showcase their hotel via adverts across desktops, tablets, and mobile devices on Google. Guests actively seaching for accommodation on Google Search or Google Maps will be shown ads through which they can book directly with the hotel.
How can small hotels and B&Bs use Google Hotel Ads?
Key to direct bookings is a powerful and easy to use booking engine on your web site which is clear fast and simple to use. The functionality of the system you choose will have a direct impact on your direct bookings. These are our tips to maximise your direct bookings:
A channel manger which automates processes and reduces the risk of double bookings is a major asset for a successful distribution strategy.
One of main benefits of a channel manger is pooled inventory. A hotel that does not use a channel manger needs to split their inventory between all booking channels they are using to avoid double bookings.READ MORE
Ideally a hotel would always sell all rooms at the highest rack rate.
As this is rarely possible the challenge is to find the right price to utilise a hotels capacity in the most profitable way possible.
Word of Mouth has always been one of the key success factors in the hospitality industry. Online Word of Mouth (eWOM) is an even more powerful marketing tool. We have heard from many new hosts that the first good review changed the game. The more reviews a lodging has, the more inclined potential guests will be to book.READ MORE
Booking websites have become an important source of bookings. For some hotels or properties even the most important source. Using several sites usually means increased visibility and revenue. The downside to this strategy used to be the management effort involved.
Manually keeping multiple calendars up to date is tedious and time consuming. The solution to this are automated updates using a channel manager. This not only frees up time but also reduces the risk of double bookings.